Good designs not only look great and work well, but are also fun. The most important aim in redeveloping the website was to put this principle into practice online and get visitors where they want to be, faster and more easily. And so, thanks to dynamic navigation which appears when you touch the mouse, you can get directly to the MINI model you want from any page. Straight away you’ll find all the important data, facts and information there at a glance. If you’ve always wanted to experience go-kart feeling for the mouse, then the new MINI website is just the place to try it out.

The new MINI website informs visitors about current promotions and offers – particularly those from their nearest MINI retailer. If required, an innovative localisation system proposes a selection of nearby MINI retailers. Communication of offers from this MINI retailer will then be stepped up, keeping visitors updated on when their retailer is offering service promotions, Original MINI Accessories or even pre-owned MINI models. A simple mouse-click is then all that is needed for direct contact with the retailer.

Experience the full bandwidth of the new MINI Countryman and the other MINI models. All the facts and figures on every vehicle are ready at a glance. Image galleries, interactive all-round views and product catalogues to download round off the complete information service.

No chance of boredom here: the interactive model filter allows every MINI fan to find just the right MINI model in no time at all. If the choice proves too difficult, a clearly designed vehicle comparison makes the decision easier. The MINI Configurator then lets users design their personal favourite down to the finest detail. Numerous helpful tools are available to determine the optimum finance conditions. They not only calculate specific payment terms but also help potential customers to decide whether leasing, finance or cash payment is the right option.