Effective date: September 26, 2023
© MINI Canada
1. Personal Information
In this policy, “personal information” generally means any information that can be used, either alone or in combination with other information, to identify an individual. This includes information such as your name and contact details. It may also include other types of more technical information (e.g., IP address browser settings and device ID), but only when this information can identify you as an individual. Information that is anonymized and cannot be associated with an identifiable individual is not considered to be personal information, if it is, at all times, reasonably foreseeable in the circumstances that this information irreversibly no longer allows the individual to be identified directly or indirectly.
Generally, “personal information” does not include information that is used for the purpose of communicating or facilitating communication with an individual in relation to their employment, business or profession such as the individual’s name, position name or title, work address, work telephone number, or work email address
2. What Information does MINI Canada Collect and How?Directly from you: We collect personal information from you when you provide the information directly to us, such as when you contact us or when enter your personal information on our website to create an account, attend an event, purchase goods or use services from MINI, or submit an inquiry, or when you apply for credit. Examples of information we collect from you and use are:
Note: if you provide MINI Canada the personal information of another individual, then you must take all measures, including obtaining the individual’s consent, to ensure that you have the lawful right to collect and communicate the information to MINI Canada and for MINI Canada to collect, use, communicate and retain the personal information in accordance with this policy.
From third parties: We also collect your personal information from other sources, such as retailers, consumer reporting agencies, government agencies, and others. For example:
3. Use of Personal Information
MINI Canada may use the personal information we collect for one or more of the following purposes:
4. Cookies and Similar Technologies
We may collect certain types of information electronically through your interaction with our website using technologies (either our own or third-party technologies) such as cookies. Cookies are small text files that are stored on your computer when you visit a website so that information can be saved between visits, such as your login credentials or language preferences. Thus, cookies allow you to log in quickly when you visit our website.
We use the information collected to adapt our website to the preferences of the user, to compile statistics about the consultation and use of our website and our electronic communications in order to improve them. For example, we may use your approximate location (based on information such as IP address) to determine in which language to display our website.
5. Can I opt-out of receiving MINI Canada Marketing Communications?
You may decide at any time that you would prefer not to receive MINI Canada marketing-related electronic communications (for example, our newsletter).
If you wish to “unsubscribe” from our marketing electronic communications, you may do so at any time online by accessing our Unsubscribe form, through the Unsubscribe links in an email sent to you, or by contacting us at the contact information in Contact Us below. Please allow up to 10 business days to process your request.
Please note that even if you opt out of receiving promotional emails from MINI Group Canada, we may continue to send you transactional emails, such as recall or safety concerns, information about your account with us, or legal obligations.
6. Sharing of Personal Information
MINI Canada shares information with our affiliated companies, third-party service providers, MINI retailer networks, and certain business partners in order to conduct our business activities and to protect our rights. For example, we share information with these other entities for the purposes of:
7. How Long does MINI Canada Keep Personal Information?
MINI Canada will retain your personal information for as long as necessary to provide our services to you, to manage our business operations, and to comply with our legal and regulatory obligations. Once no longer required, your personal information will be securely destroyed or anonymized (so that it is, at all times, reasonably foreseeable in the circumstances that the information irreversibly no longer identifies you directly or indirectly).
8. How does MINI Canada Protect Personal Information?
At MINI Canada we are committed to protecting the personal information in our possession. We use administrative, physical, and technical safeguarding measures to maintain the security of your personal information, appropriate to the sensitivity and amount of personal information under MINI Canada’s control, to the purposes for which it is used and the format in which it is stored. The safeguarding measures we have put in place include:
In addition, we encourage you to observe safe computing practices. It is your responsibility to keep confidential the user-ID and password that you use to register with us and not share them with anyone. If you believe that your user-ID and password have been compromised, you can change them by editing your profile at our website www.mini.ca or by contacting MINI Canada at the contact information Contact Us below.
Moreover, please only submit sensitive information (e.g., credit card number) within the secure area of the website where it may be specifically requested. Please do not send sensitive personal information via non-secure areas, including by email.
9. Where does MINI Canada Store my Personal Information
We may use service providers who process or store information outside of Canada, including in the United States or other jurisdictions where we may have operations. As such, personal information may be subject to foreign laws and may be accessible by foreign governments, courts, law enforcement and regulatory agencies. This means that we may be compelled to disclose this information to governmental agencies or security forces in the United States of America if required to do so by U.S. law.
10. How do MINI Retailers Manage Personal Information
11. Website Links to Third-Party Websites
When you visit a webpage that contains a plug-in, your browser establishes a direct connection with the servers of that third-party social network. The content of the plug-in comes directly from the third-party social network to your browser, which then integrates into our website. The plug-in provides the third-party social network with the information that you have accessed the corresponding webpage of our website along with certain information, such as the date and time of access, and other browser-related information. If you are logged into the social network, the social network may also receive your user ID information and associate your activity with your account. If you interact with the plug-in, the corresponding information about your interaction or activity is transmitted from your browser directly to the third-party social network and stored by it.
12. What are Your Privacy Rights?
MINI Canada respects your right to access your personal information and to request its rectification if it is inaccurate, incomplete or equivocal, subject to any applicable legal restrictions.
Depending on the jurisdiction in which you reside, you may also have the right to obtain more information about MINI Canada’s processing of your personal information, including the categories of individuals who have access to your personal information within our organization and the applicable retention period for your information.
If you require access to your personal information, please first check any account profiles that you have with us. If you are unable to locate the personal information you require access to, or you would like to access or correct your personal information, or if you have any questions about the collection, use and disclosure of your personal information that are not answered by this policy, please contact us using the information in Contact Us.
You may be requested to provide satisfactory identification and proof of entitlement to access your personal information. We will provide you with access to your personal information that is in our possession, subject to certain exceptions. For example, we may not provide you with your personal information where the information is subject to solicitor-client privilege or consists of references to other persons or proprietary information that cannot be severed from the record. There may be reasonable costs associated with your request.
If you have provided information about yourself in order to receive emails or product mailings and would like to modify your information, please contact one of our Customer Service Representatives by calling 1-800-567-2691 or by mail to Customer Service, BMW Group Canada, 50 Ultimate Drive, Richmond Hill, ON L4S 0C8.
13. Children’s Privacy
We do not knowingly collect personal information from anyone under 14 years of age. If we become aware that we have unknowingly collected personal information from a child under the age of 14, we will delete this information from our records or, if that is not reasonable, we will take reasonable available steps to de-identify the information.
MINI Canada has developed policies and procedures to respond to individual complaints and questions relating to privacy. We will investigate and attempt to resolve all complaints. We will respond to your inquiry within the time period prescribed by law. Please be advised that there may be a reasonable cost associated with your request.
If you have any questions or concerns about our privacy practices, please contact our Data Protection Privacy Officer by email at email@example.com or by mail at 50 Ultimate Drive, Richmond Hill, ON L4S 0C8.
We welcome your comments and emails but please note that any information, including but not limited to suggestions, ideas, or submissions you make through and onto any MINI Canada website will become the exclusive property of MINI Canada.
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